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About the Exhibition  |  Conference & Workshop  | To Visit  |  Visitor Programme
Day 1 : Educational Franchise & Legal Talks
11.30am - 12.30pm
  Choosing the Right Franchise Connection
Selina Seah, Founder & CEO
The Ninth Concepts Pte Ltd

Have you given enough thought to how the franchise you are planning to buy aligns with WHO you are as an Entrepreneur?

Learn how your energy and that of your business can greatly determine the success of your Franchise partnership. Find out why your energy and personality are your blueprints to your success as an Entrepreneur.
12.30pm - 1.30pm
  What You Should Know Before Becoming a Franchisee
Christine Cheung, Consulting Director
Asiawide Franchise Consultants

When you buy a franchise, you are buying the right to use a specific trademark that comes together with a business concept with specific ways to operate as dictated in the franchise agreement and even the operations manual.

Understand what franchising is and the roles and responsibilities of the parties involved in this informative session.
1.30pm - 2.30pm
  Trademarks in Franchising
Angeline Lee, Principal
Baker & McKenzie.Wong & Leow

Angeline's session covers the following:
- How to choose an appropriate trade mark which is capable of protection
- Importance of planning ahead
- National versus International Registration
- Pitfalls to watch out for
2.30pm - 3.30pm
  10 Things to Look Out For Before Buying A Franchise
Hsien Naidu, Director & Principal Consultant
Astreem Consulting Pte Ltd

In this session with Hsien Naidu, serious potential franchisees will be exposed to other key considerations to make when deciding whether a franchise is suitable for their franchise investment profile.

Adopt a more holistic view when assessing the suitability of a franchise system and increase your chances of becoming a successful franchisee!
3.30pm - 4.30pm
  Intellectual Property Rights in Franchising
Renee Xavier, Director
Alpha & Omega LLC

A successful franchise depends on more than just a good product or service. The creation of a strong brand and sound protection of intellectual property rights contribute significantly to a franchisor's ability to maximise its returns. This session seeks to equip companies interested in franchising their businesses with basic tips on how to identify, protect and exploit their intellectual property rights.
4.30pm - 5.30pm
  Which Pasture is Greener – A Job or Entrepreneurship?
Alex Butt, President
SIGN*A*RAMA® Asia Pte Ltd

The grass always seems greener on the other side. Which is the life for you? Being in employment or being the Employer. Join us in this talk from Alex Butt, a 24-year Corporate Executive turned Entrepreneur who has built an Award-winning franchise businesses.
*Admission Policy: Open to Business / Trade Visitors, and Individuals Seeking Business and Investment Opportunities. Minors below the age of 16, whether accompanied or not, will not be permitted entry.
Dress Code:
All visitors are requested to be in business shirts or collared t-shirts, paired with appropriate long pants. Jackets are not necessary. Dresses, skirts or trousers are recommended for ladies. Kindly be advised that singlets, shorts, bermudas, sandals and slippers are not permitted in the exhibition.
#Parking Information: Available only on 29 & 30 October 2015. Details at:
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Franchising & Licensing Asia or requested information from BizLink Exhibition Services Pte Ltd.